ReleafAltadena
Six cedar planters with brightly colored 3D-printed corners lined up against a red fence

A family maker project for Altadena

Replant.
Regrow.
Releaf.

Handmade cedar planters, shirts and small goods from a garage in Pasadena. Every purchase helps replant what the Eaton Fire took.

$1,000 donated to local recovery so far · costs shown on every item

  1. 1

    You buy a planter — or just give.

    Cedar planters, tees, hoodies, totes, coasters. Or skip the merch and donate directly.

  2. 2

    We cover only the materials.

    Every product page shows exactly what it cost us to make. Our time is donated.

  3. 3

    The rest replants Altadena.

    Net proceeds go to trusted local partners doing the recovery and replanting work.

Scorched trees along an Altadena street after the Eaton Fire

Why we do this

The Eaton Fire didn't just take homes.

It took the canopy — hundreds of thousands of trees and millions of shrubs that shaded Altadena, held its hillsides and fed its birds and bees.

~350Ktrees destroyed
10–20Mshrubs & perennials
~6,000homes lost
How we estimated the loss
Simon and Elliott in their Releaf Altadena hoodies

Our story

Started by a 9-year-old with a 3D printer.

Simon is a student at Stratford School in Altadena. After the January 2025 fires he wanted to help his neighborhood heal — so with his little brother Elliott and the rest of the family, he started making things to sell.

What began with a few printed planters at a pop-up table has become Releaf Altadena: a small, transparent, family-run project where every dollar after materials goes toward replanting trees, native plants and hope in our neighborhood.

Read the whole story

Made in Pasadena

From our garage to your porch

Cedar cut and laser-engraved by hand, corners printed on our Bambu Lab printers, everything assembled at the kitchen table.

Simon and Elliott laying out cedar panels on a workbench
Sorting the day's cedar panels
Laser-engraved cedar side panels drying on a table
Fresh off the laser
Stacks of 3D-printed planter corners in green, blue, red and yellow
Corners in seven colors

See how a planter goes together →

Where the money goes

$1,000 donated to Altadena recovery

As of December 2025. We donate in $500 increments as proceeds come in, and we publish the numbers.

Our partners are the people already on the ground replanting and rebuilding. We're a small family business running a charitable project, not a nonprofit, so we keep it simple: cover the materials, hand over the rest.

A Releaf Altadena leaf sign planted in fresh soil

Pop-ups

Where we’ve been

School festivals, local shops, a nursery run for a neighbor. Invite us to yours.

Halloween Fall Festival at Stratford School

· Stratford School, Altadena

Halloween Fall Festival at Stratford School

Our biggest pop-up yet — 250-plus families, a purple-and-orange booth full of planters, hoodies and coasters, and two very tired kids by 4:30.

Sidecca Pop-Up, Lake Avenue

· Sidecca, 2455 Lake Avenue, Altadena

Sidecca Pop-Up, Lake Avenue

Gifts that give back: a Sunday afternoon at Sidecca on Lake Avenue. Thank you to everyone who came out — the day's proceeds went to the Pasadena Community Foundation's Eaton Fire fund.

A single new green leaf sprouting from a scorched tree trunk

Put a little Altadena on your porch.

A planter, a tee, a tote — or a straight donation. Either way, something grows back.