Releaf in action
What your dollars replant
Releafing Altadena is a monumental undertaking that will take the whole community — every dollar, every volunteer, every sapling. Here's the math, and here's what we've done so far.
The model
See how donations help
Drag the slider to allocate up to $500,000 in donations and watch lots get replanted across the burn area.
- Trees planted
- 0
- Shrubs planted
- 0
- Trees still to go
- 350,000
- Shrubs still to go
- 20,000,000
Assumes $150 per tree, $25 per shrub and $50 labor per planting; a minimum lot needs 8 trees and 20 shrubs — about $3,100. It's a model, not a promise: real costs vary by lot and by what a family wants to grow back.
What one purchase does
Every item we sell has a number on it. Here's how a few of them add up.
Using the model's $150 tree + $50 labor = $200 per tree in the ground. A whole lot (8 trees and 20 shrubs, about $3,100) is roughly 190 t-shirts — or one very good pop-up.
Our partners
Where the money goes
We donate to organizations already doing the recovery and replanting work in Altadena, in $500 increments as proceeds come in. We're a small family business running a charitable project — not a nonprofit — so the accounting stays simple and public.
The first tree
Riley's lemon tree
Riley lost his trees in the fire. Simon picked a lemon tree at the nursery and we delivered it in a Releaf planter — the first tree we've put in the ground ourselves.